With the renaming of Twitter to X, not only the name of the platform has changed, but also its visual appearance. The iconic blue bird logo, which has been the face of the platform since Twitter’s inception in 2006, has been replaced with a minimalist, white “X” on a black background.
This new logo is a radical break with the past. It’s a bold step away from Twitter’s familiar identity and a step toward a new, uncertain future. Musk himself has described the design as “minimalist” and “art deco”, a style known for its understated elegance and focus on modern shapes and materials. Though the new logo has already been rolled out, Musk has hinted that there may still be changes. This suggests that the design of X, like the platform itself, is a constantly evolving project.
However, the new logo does not only have fans. Some critics have noted that the dark design and the “X” are rather off-putting and not exactly inviting for storing personal account information, for example. It remains to be seen how users will react to the new design and if it will change over time.