Of course, it’s always very subjective whether you find advertising annoying, or whether you’re so conditioned by linear TV that it’s actually part of it. Personally, I didn’t think the commercial breaks shown on Freevee were nice, but they were absolutely acceptable. If you look at how films and series on private TV stations are meanwhile being literally tattered to the point of pain, I could live with the number and length of the commercials quite well.
With Amazon Freevee, a commercial break always consists of a spot, and there are no commercials with overlays while the series/film is running, but only the Freevee logo is displayed at the bottom right, as with a normal TV station. In view of the fact that you do not have to be a paying Prime customer to be able to watch good content with manageable advertising breaks for free, the bottom line is that Amazon Freevee still offers you a good alternative to linear TV (especially the private channels).
I think that Amazon is now looking at how the offer is actually received and will then diligently collect data. Because advertising that works according to the watering can principle is not paid nearly as much by the advertisers as personalized and targeted commercials, which address each customer individually. Not every customer will therefore see the same advertising when viewing the same content. This is a problem that TV stations have been struggling with for a long time, as they have far fewer measurable parameters to control advertising than the online world.
Incidentally, this is also a reason why there are more and more commercials to be seen on linear TV. According to the motto: “A lot helps a lot!”