For more complex search queries, Bing now offers an interactive chat that refines the search to the desired result, instead of processing new search queries from users as usual. In addition, Bing can help in situations where inspiration is needed, like writing an email or planning a vacation.
For this purpose, the Edge browser was developed in cooperation with OpenAI (The company behind ChatGPT) updated with AI capabilities and a new look, adding features like chat and compose. For example, you can use Edge to request the synopsis of a long financial report or get suggestions for a LinkedIn post. However, these possibilities should only represent the beginning of an exciting future of AI-supported search engines and web browsers. It is not yet possible to say what this development means for content creators such as journalists, but also for SEO optimization for website operators, but the increased use of artificial intelligence for the best search result should shake up the website ranking.