Der Blog für digitale Kompetenz

Der Blog für digitale Kompetenz

Misconceptions About Search Engine Optimization (SEO)

You decide to rely on SEO to bring more visitors to your website. They will optimize everything so that Google and Bing will attract thousands of visitors a day for free. So, rush to do your keyword research and find a few phrases that will bring you lots of traffic. They optimize your website, get lots of links, and expect your website to go up in search results. It does, but slowly.

After working on it for several weeks or even months it certainly climbed to the top, but you are still on page two or three. Nothing seems to help you get to the first page. Here are the 5 Biggest Mistakes About Search Engine Optimization 2020.

Die 5 groessten Irrtuemer über die Suchmaschinenoptimierung

Topic Overview

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Misconceptions About Search Engine Optimization (SEO)

You decide to rely on SEO to bring more visitors to your website. They will optimize everything so that Google and Bing will attract thousands of visitors a day for free. So, rush to do your keyword research and find a few phrases that will bring you lots of traffic. They optimize your website, get lots of links, and expect your website to go up in search results. It does, but slowly.

After working on it for several weeks or even months it certainly climbed to the top, but you are still on page two or three. Nothing seems to help you get to the first page. Here are the 5 Biggest Mistakes About Search Engine Optimization 2020.

Die 5 groessten Irrtuemer über die Suchmaschinenoptimierung

Topic Overview

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1. Unnatural link building

1. Unnatural link building

A few years ago, Google started fighting against unnatural links. People keep trying to find new ways to build strong backlinks, and Google is constantly updating its algorithms to further undo them. Backlinks are no longer the biggest ranking factor. Even if you get guest posts, there are a few patterns that can tell Google if you’ve been paid.

If you want this to work in 2020 then you need to forget all you know and start again learning how to increase the reach of links. This allows you to create backlinks that actually matter to Google.

A few years ago, Google started fighting against unnatural links. People keep trying to find new ways to build strong backlinks, and Google is constantly updating its algorithms to further undo them. Backlinks are no longer the biggest ranking factor. Even if you get guest posts, there are a few patterns that can tell Google if you’ve been paid.

If you want this to work in 2020 then you need to forget all you know and start again learning how to increase the reach of links. This allows you to create backlinks that actually matter to Google.

2. Meta tags not optimized

2. Meta tags not optimized

These are the tags visible in the HTML code of every web page. Meta tags tell the search engine what your website is about, the important information about your website. They affect how your website is displayed on the search engine results pages. To create proper title tags, you should use the relevant keywords to build a unique link.

Optimized title tags and meta descriptions should contain the most appropriate keywords, be of the correct length, and avoid duplication whenever possible in order to give your website the best chance of improving search engine results.

The most common meta tag errors affecting your ranking

  • If H1 tags are missing, search engines cannot determine the subject of your content and this leaves Google with gaps in understanding of your website.
  • If ALT attributes are missing, relevance is lost as it provides the description of the images in your content for search engines and the visually impaired.
  • More than 1 page with the same title and meta description makes it difficult for the search engine to determine the relevance correctly and this affects the ranking.
  • The lack of well-written meta descriptions will decrease click-through rates as it is difficult for Google to understand the relevance of your website.
  • Having the same or duplicate H1 tags and title tags will reduce your chance of getting hit for other relevant keywords.
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These are the tags visible in the HTML code of every web page. Meta tags tell the search engine what your website is about, the important information about your website. They affect how your website is displayed on the search engine results pages. To create proper title tags, you should use the relevant keywords to build a unique link.

Optimized title tags and meta descriptions should contain the most appropriate keywords, be of the correct length, and avoid duplication whenever possible in order to give your website the best chance of improving search engine results.

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The most common meta tag errors affecting your ranking

  • If H1 tags are missing, search engines cannot determine the subject of your content and this leaves Google with gaps in understanding of your website.
  • If ALT attributes are missing, relevance is lost as it provides the description of the images in your content for search engines and the visually impaired.
  • More than 1 page with the same title and meta description makes it difficult for the search engine to determine the relevance correctly and this affects the ranking.
  • The lack of well-written meta descriptions will decrease click-through rates as it is difficult for Google to understand the relevance of your website.
  • Having the same or duplicate H1 tags and title tags will reduce your chance of getting hit for other relevant keywords.

3. Not optimizing keywords properly

3. Not optimizing keywords properly

If you run a business that focuses on customers in a particular city or region, learning more about local search is important. First, add location-specific keywords to your page titles. You’ll also want to add an address and local phone number to your pages, e.g. B. in the header or footer so that your website appears in local search results.

After all, you’ll want to show up on Yelp, Google Places, and other local websites and review sites.

It’s all too easy to fall into the following trap:

  • Optimization for global keywords if you only offer services locally
  • Generic keywords that attract visitors, but they are not interested in your offer
  • Keywords that only appeal to those visitors looking for free information, not potential customers interested in a purchase
  • Comprehensive keywords with fierce competition, possibly with multiple SEO experts working full time to maintain first page ranking
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It is best to be as specific as possible. Focusing on generic keywords can lead to a lot of traffic if you are successful. However, how long does it take and how realistic is it? Sometimes it is better if you go for more specific phrases which usually result in faster rankings and higher quality traffic.

If you run a business that focuses on customers in a particular city or region, learning more about local search is important. First, add location-specific keywords to your page titles. You’ll also want to add an address and local phone number to your pages, e.g. B. in the header or footer so that your website appears in local search results.

After all, you’ll want to show up on Yelp, Google Places, and other local websites and review sites.

It’s all too easy to fall into the following trap:

  • Optimization for global keywords if you only offer services locally
  • Generic keywords that attract visitors, but they are not interested in your offer
  • Keywords that only appeal to those visitors looking for free information, not potential customers interested in a purchase
  • Comprehensive keywords with fierce competition, possibly with multiple SEO experts working full time to maintain first page ranking
cshow
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It is best to be as specific as possible. Focusing on generic keywords can lead to a lot of traffic if you are successful. However, how long does it take and how realistic is it? Sometimes it is better if you go for more specific phrases which usually result in faster rankings and higher quality traffic.

4. Ignore user experience

4. Ignore user experience

Google always strives to provide the best service to users. Because of this, Google is now paying more attention to the user experience. The latest May Core update is particularly aimed at websites that don’t have a good user interface.

The next update in 2021 will also focus on the user experience.

Google always strives to provide the best service to users. Because of this, Google is now paying more attention to the user experience. The latest May Core update is particularly aimed at websites that don’t have a good user interface.

The next update in 2021 will also focus on the user experience.

5. No infographics used

5. No infographics used

All bloggers recognize that graphics are important in any article in order for them to show up in search results. Unfortunately, they began to use decorative images that were worthless to the user as Google only sees an image and not its content. These images also block the user’s view of the content. Such things can now affect a website’s ranking.

You need to use infographics that not only add value to the user but also act as a linkable asset.

All bloggers recognize that graphics are important in any article in order for them to show up in search results. Unfortunately, they began to use decorative images that were worthless to the user as Google only sees an image and not its content. These images also block the user’s view of the content. Such things can now affect a website’s ranking.

You need to use infographics that not only add value to the user but also act as a linkable asset.

6. Conclusion

6. Conclusion

These 5 are some of the most common and harmful SEO mistakes we will make in 2020. And they’re so easy to fix – it’s simply a matter of strategizing for the end user and changing your approach.

Blogverzeichnis Bloggerei.de

These 5 are some of the most common and harmful SEO mistakes we will make in 2020. And they’re so easy to fix – it’s simply a matter of strategizing for the end user and changing your approach.

Blogverzeichnis Bloggerei.de

About the Author:

Steffen Ebersbacher
Steffen EbersbacherContent Manager
Steffen Ebersbacher is a professional editor and an experienced content manager at Preply.

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About the Author:

Steffen Ebersbacher
Steffen EbersbacherContent Manager
Steffen Ebersbacher is a professional editor and an experienced content manager at Preply.

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