Prime Video users are already familiar with self-promotion, which can be shown before series and films, but can also be skipped. If Prime Video introduced even more extensive advertising, skipping would no longer exist in a purely ad-supported model . It remains unclear whether this model, similar to Netflix, will be cheaper or even free.
Amazon has so far had clear differences between Prime Video and Freevee made. Nevertheless, there were spin-offs from premium series such as “Bosch Legacy” that were shown exclusively on Freevee. Compared to other AVOD services, Freevee offers more high-quality series and films from the Amazon range. It’s conceivable that Prime Video will introduce advertising, since competitors like Netflix and Disney+ also have similar pricing models in the US. It would be surprising if Amazon didn’t follow such a trend. However, Prime Video’s current pricing model is already partially cheaper than that of the competition. Especially when you consider what else is included in the Prime subscription.
If Amazon decides to go with this model, implementation could happen soon. The launch of Freevee in Germany was also delayed because the service was previously available in the US as “IMDb TV” was known. In the near future, Disney+ is likely planning to also (in addition to the upcoming price increase) introduce an ad-supported model in Germany. It is therefore becoming increasingly clear that the fragmentation of streaming services is blossoming, and attempts are being made to compensate for losses caused by the loss of content.