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This way you can promote your online business
with your own blog

After exploring the topic of SSL certificates, their importance for your visitors, and of course Google, as well as the relevance of Responsive Design in the last part, in the fourth and final part of our small series we will focus on the issue Whether it makes sense to run your own blog, and how significant it is for your Google ranking.

More Website Visitors through a Blog
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This way you can promote your online business with your own blog

After exploring the topic of SSL certificates, their importance for your visitors, and of course Google, as well as the relevance of Responsive Design in the last part, in the fourth and final part of our small series we will focus on the issue Whether it makes sense to run your own blog, and how significant it is for your Google ranking.

More Website Visitors through a Blog
Advertisement
SanDisk Ultra 64GB (SDSQUAR-064G-GN6MA) microSDXC Speicherkarte + Adapter bis zu 100 MB/Sek, Class 10, U1, A1,Grau, Rot
SanDisk Ultra 64GB (SDSQUAR-064G-GN6MA) microSDXC ...*
by SanDisk

Kapazität: 64 GB, Flash Card Typ: MicroSDXC, Flash-Memory-K...

List Price: € 30.99 You Save: € 11.99 (39%) Prime Price: € 19.00 zum Angebot*
Price incl. VAT., Excl. Shipping
*Zuletzt aktualisiert am 17. August 2018 um 12:52 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

1. What brings me more: blog or vlog?

1. What brings me more: blog or vlog?

A decision for life…

Blog oder Vlog?
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Of course, you do not have to make a decision for life.

The question that comes up much more is how much time you want to put into creating your content.

The advantage of using a VLOG (blog in the form of videos) over plain text is firstly that it can usually give you a greater chance of faster viral distribution via YouTube, provided the content is really good. And on the other hand, content over video is actually consumed more often than plain text, which of course is due to the development of our time, because the combination of image and sound are always easier to record and understand than just an element in itself.

The flip side of a VLOG is the increased amount of time you spend on such videos.

Because on the one hand you need the appropriate equipment, and on the other hand it can be heard again and again in successful YouTubern that a good video is usually not the first take in the box, but multiple attempts needs (slip of the tongue, the light is not optimal, etc.).

And finally you have to cut it to a suitable length so that it does not become a mammoth video, but always keeps the viewer happy.

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Last but not least, it’s not just about standing in front of the camera and bringing content to the table. Some people can just better express things in text form. It is also important that you feel comfortable with what you are doing, and do not try to do something convincingly where you do not feel at home.

But in order to finally answer the actual initial question, what is better: BLOG or VLOG, in the best case, I can advise you to force a mixture of both, as long as you have the necessary resources for your core business.

A decision for life…

Blog oder Vlog?
Advertisement

Of course, you do not have to make a decision for life.

The question that comes up much more is how much time you want to put into creating your content.

The advantage of using a VLOG (blog in the form of videos) over plain text is firstly that it can usually give you a greater chance of faster viral distribution via YouTube, provided the content is really good. And on the other hand, content over video is actually consumed more often than plain text, which of course is due to the development of our time, because the combination of image and sound are always easier to record and understand than just an element in itself.

The flip side of a VLOG is the increased amount of time you spend on such videos.

Because on the one hand you need the appropriate equipment, and on the other hand it can be heard again and again in successful YouTubern that a good video is usually not the first take in the box, but multiple attempts needs (slip of the tongue, the light is not optimal, etc.).

And finally you have to cut it to a suitable length so that it does not become a mammoth video, but always keeps the viewer happy.

Advertisement

Last but not least, it’s not just about standing in front of the camera and bringing content to the table. Some people can just better express things in text form. It is also important that you feel comfortable with what you are doing, and do not try to do something convincingly where you do not feel at home.

But in order to finally answer the actual initial question, what is better: BLOG or VLOG, in the best case, I can advise you to force a mixture of both, as long as you have the necessary resources for your core business.

2. How does a blog influence my Google ranking?

2. How does a blog influence my Google ranking?

The principle of action and reaction…

Aktion und Reaktion
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To answer the question if and in how far an own blog influences the Google ranking I would like to go a little further.

First, ask yourself the following questions:

  • What is the number of direct competitors in your industry with comparable core products?
  • How many of them operate their own news blog?

The group of those who are left are the ones you should take a closer look at.

Because of all the others, you have already stood out with your offer, and offer a clear added value to all who do not run a blog.

So if the question is “How does a blog influence my Google Ranking?” then it has to be said that Google is a feline for “unique content”.

What does this mean every time you publish new and (important!) Your own content that offers users added value, Google will attract attention because Googlebot indexes all websites at irregular intervals in order to get up-to-date information for their own To offer users the best results in terms of their search.

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Now you might say that you do not have such unique content, because everything has been written and reported on before.

Yes, of course, any topic has ever been touched by anyone before.

But the content is not unique to Google “Unique” because you’re the first to talk about it, but because it’s your own thoughts and helpful experiences about a topic that has been published.

Therefore, I strongly advise against (for copyright protection reasons) rauszukopieren somewhere foreign items, and only marginally change to then offer this as old wine in new tubes.

Your readership has not gotten out of hand, and will soon find out if you know what you’re writing about and report on your own experiences, or if you’re a plagiarist!

In short, having your own blog can and will significantly influence your Google ranking over time, as long as you do not have clickbait, and offer real value.

The principle of action and reaction…

Aktion und Reaktion
Advertisement
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by Western Digital

Festplattenkapazität: 2000 GB, Festplatten-Formfaktor: 2.5 ...

*Zuletzt aktualisiert am 17. August 2018 um 12:51 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

To answer the question if and in how far an own blog influences the Google ranking I would like to go a little further.

First, ask yourself the following questions:

  • What is the number of direct competitors in your industry with comparable core products?
  • How many of them operate their own news blog?

The group of those who are left are the ones you should take a closer look at.

Because of all the others, you have already stood out with your offer, and offer a clear added value to all who do not run a blog.

So if the question is “How does a blog influence my Google Ranking?” then it has to be said that Google is a feline for “unique content”.

What does this mean every time you publish new and (important!) Your own content that offers users added value, Google will attract attention because Googlebot indexes all websites at irregular intervals in order to get up-to-date information for their own To offer users the best results in terms of their search.

Advertisement

Now you might say that you do not have such unique content, because everything has been written and reported on before.

Yes, of course, any topic has ever been touched by anyone before.

But the content is not unique to Google “Unique” because you’re the first to talk about it, but because it’s your own thoughts and helpful experiences about a topic that has been published.

Therefore, I strongly advise against (for copyright protection reasons) rauszukopieren somewhere foreign items, and only marginally change to then offer this as old wine in new tubes.

Your readership has not gotten out of hand, and will soon find out if you know what you’re writing about and report on your own experiences, or if you’re a plagiarist!

In short, having your own blog can and will significantly influence your Google ranking over time, as long as you do not have clickbait, and offer real value.

3. How do I find good topics for my blog?

3. How do I find good topics for my blog?

The needle in a haystack…

Blogthema gesucht?
Advertisement

The question about which topic one should write because, in the beginning is not really so here because the ideas just so bubbling, and can be reported on everything possible.

But at some point maybe the time comes when you think that actually everything was said about a topic. In order not to let the time of great emptiness break, it is important to know your target audience as well as possible, and to write helpful contributions that are relevant for this group.

And how do I know what my target group is interested in?

Well, since we know that most readers will probably find us (and as they wish) via Organic Google Search, we can just ask Google what the search volume is for certain keywords, and which trends are currently in the spotlight.

I recommend the Google AdWords Keyword Planner and Google Trends for search.

So you can see that Google is providing us with very good tools to optimally plan our content and target it.

It may take quite a bit of time, but it may be better to spend some time planning and preparing for it, rather than turning your head in the sand later on, because the traffic you’re looking for on your website will be cut off despite all the writing!

The needle in a haystack…

Blogthema gesucht?
Advertisement

The question about which topic one should write because, in the beginning is not really so here because the ideas just so bubbling, and can be reported on everything possible.

But at some point maybe the time comes when you think that actually everything was said about a topic. In order not to let the time of great emptiness break, it is important to know your target audience as well as possible, and to write helpful contributions that are relevant for this group.

And how do I know what my target group is interested in?

Well, since we know that most readers will probably find us (and as they wish) via Organic Google Search, we can just ask Google what the search volume is for certain keywords, and which trends are currently in the spotlight.

I recommend the Google AdWords Keyword Planner and Google Trends for search.

So you can see that Google is providing us with very good tools to optimally plan our content and target it.

It may take quite a bit of time, but it may be better to spend some time planning and preparing for it, rather than turning your head in the sand later on, because the traffic you’re looking for on your website will be cut off despite all the writing!

4. How do I get more readers for my blog?

4. How do I get more readers for my blog?

Without money, nothing is going on…

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Well, now we have done everything

  • The target audience is known
  • The topics are there
  • The layout is up
  • and the readership is missing?

Pretty much everyone who starts with the first own blog depends on the problem. That’s where you produce really good content, and nobody seems to care. But believe me, it’s just plain so that the internet user is flooded with information just so, and of course you’re not the only one to report on a specific topic.

Do good and talk about it

We already reported on the importance of social networking in the second part of our series. And just as we have reported about our company, we have to handle this with our blog posts as well. Which means you have to advertise and share all your new posts in your active social networks (especially in groups!).

Turn on the booster

Advertise your posts actively through ads on Facebook or Google AdWords, and drive more traffic to your page.

Where and to what extent you advertise is always a bit dependent on where your target audience most often encountered.

In my experience, the booster on paid ads works on the principle:

2 steps ahead, and 1 step back!

So, if the ad is running, and the post fits perfectly with the previously chosen keywords, you’ll first see a decent surge in traffic while the same amount of money goes away faster than it deserves. Of course, after the ad is paused or stopped, user numbers will go down, but you will see a lasting upward trend.

Protect your wallet and spend more time planning your paid advertising.

What does it mean that you can quickly pump a small fortune into advertising without achieving the desired success, if you do not know in advance exactly which target group you want to address and what you should do on your side if possible.

For one thing, we want to provide our users with added value with our contributions, but on the other hand, even a blogger does not live on air and love alone, but also wants to sell his products.

Finally, after all the measures we have taken to give our blog the necessary boost to say the following:

DO NOT LOSE THE PATIENT TOO FAST

Many self-employed and self-employed people who either run a blog alongside their actual core business or who have made blogging their main activity do not fail because their products or their contributions are bad, but because they throw the shotgun too fast.

Stay on the ball, giving the thing at least 1 year to look back on a meaningful period of time, and reassessing the evolution through numbers (sales, traffic through Google Analytics, etc.).

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Without money, nothing is going on…

Advertisement
#1
Fitbit Versa Health & Fitness Smartwatch
Fitbit Versa Health & Fitness Smartwatch*
by FITET|#Fitbit

FitBit VERSA. Leichte und wasserfeste Smartwatch, mit der Ge...

Price not available zum Angebot*
Price incl. VAT., Excl. Shipping
*Zuletzt aktualisiert am 17. August 2018 um 13:32 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

Well, now we have done everything

  • The target audience is known
  • The topics are there
  • The layout is up
  • and the readership is missing?

Pretty much everyone who starts with the first own blog depends on the problem. That’s where you produce really good content, and nobody seems to care. But believe me, it’s just plain so that the internet user is flooded with information just so, and of course you’re not the only one to report on a specific topic.

Do good and talk about it

We already reported on the importance of social networking in the second part of our series. And just as we have reported about our company, we have to handle this with our blog posts as well. Which means you have to advertise and share all your new posts in your active social networks (especially in groups!).

Turn on the booster

Advertise your posts actively through ads on Facebook or Google AdWords, and drive more traffic to your page.

Where and to what extent you advertise is always a bit dependent on where your target audience most often encountered.

In my experience, the booster on paid ads works on the principle:

2 steps ahead, and 1 step back!

So, if the ad is running, and the post fits perfectly with the previously chosen keywords, you’ll first see a decent surge in traffic while the same amount of money goes away faster than it deserves. Of course, after the ad is paused or stopped, user numbers will go down, but you will see a lasting upward trend.

Protect your wallet and spend more time planning your paid advertising.

What does it mean that you can quickly pump a small fortune into advertising without achieving the desired success, if you do not know in advance exactly which target group you want to address and what you should do on your side if possible.

For one thing, we want to provide our users with added value with our contributions, but on the other hand, even a blogger does not live on air and love alone, but also wants to sell his products.

Finally, after all the measures we have taken to give our blog the necessary boost to say the following:

DO NOT LOSE THE PATIENT TOO FAST

Many self-employed and self-employed people who either run a blog alongside their actual core business or who have made blogging their main activity do not fail because their products or their contributions are bad, but because they throw the shotgun too fast.

Stay on the ball, giving the thing at least 1 year to look back on a meaningful period of time, and reassessing the evolution through numbers (sales, traffic through Google Analytics, etc.).

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About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

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About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

Search by category:

Advertisement
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APEMAN 4K Action Cam 20MP WIFI Wasserdichte Unterw...*
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List Price: € 109.99 You Save: € 20.00 (18%) Prime Price: € 89.99 zum Angebot*
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*Zuletzt aktualisiert am 17. August 2018 um 15:32 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.
2018-08-09T11:34:29+00:00By |Categories: Self-employed on the Internet, SEO|
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