Well, now we have done everything
- The target audience is known
- The topics are there
- The layout is up
- and the readership is missing?
Pretty much everyone who starts with the first own blog depends on the problem. That’s where you produce really good content, and nobody seems to care. But believe me, it’s just plain so that the internet user is flooded with information just so, and of course you’re not the only one to report on a specific topic.
Do good and talk about it
We already reported on the importance of social networking in the second part of our series. And just as we have reported about our company, we have to handle this with our blog posts as well. Which means you have to advertise and share all your new posts in your active social networks (especially in groups!).
Turn on the booster
Advertise your posts actively through ads on Facebook or Google AdWords, and drive more traffic to your page.
Where and to what extent you advertise is always a bit dependent on where your target audience most often encountered.
In my experience, the booster on paid ads works on the principle:
2 steps ahead, and 1 step back!
So, if the ad is running, and the post fits perfectly with the previously chosen keywords, you’ll first see a decent surge in traffic while the same amount of money goes away faster than it deserves. Of course, after the ad is paused or stopped, user numbers will go down, but you will see a lasting upward trend.
Protect your wallet and spend more time planning your paid advertising.
What does it mean that you can quickly pump a small fortune into advertising without achieving the desired success, if you do not know in advance exactly which target group you want to address and what you should do on your side if possible.
For one thing, we want to provide our users with added value with our contributions, but on the other hand, even a blogger does not live on air and love alone, but also wants to sell his products.
Finally, after all the measures we have taken to give our blog the necessary boost to say the following:
DO NOT LOSE THE PATIENT TOO FAST
Many self-employed and self-employed people who either run a blog alongside their actual core business or who have made blogging their main activity do not fail because their products or their contributions are bad, but because they throw the shotgun too fast.
Stay on the ball, giving the thing at least 1 year to look back on a meaningful period of time, and reassessing the evolution through numbers (sales, traffic through Google Analytics, etc.).