Well, now we have done everything
- The target audience is known
- The topics are there
- The layout is up
- and the readership is missing?
Pretty much everyone who starts with the first own blog depends on the problem. That’s where you produce really good content, and nobody seems to care. But believe me, it’s just plain so that the internet user gets flooded with information, and of course you’re not the only one to report on a specific topic.
Do good and talk about it
We already reported on the importance of social networking in the second part of our series. And just as we have reported there about our company, we must also handle this with our blog posts so. Which means you must advertise and share all your new posts in your active social networks (especially in groups!).
Turn on the booster
Advertise your posts actively through ads on Facebook or Google AdWords, and drive more traffic to your page.
Where and to what extent you advertise is always a bit dependent on where your target audience most often encounters.
In my experience, the booster on paid ads works on the principle:
2 steps ahead, and 1 step back
So, if the ad is running, and the post fits in perfectly with the previously chosen keywords, you’ll first see a decent surge in traffic while the same amount of money goes away faster than it deserves. Of course, after the ad is paused or stopped, user numbers will go down, but you will see a lasting upward trend.
Save your money and spend a little more time planning your paid advertising.
What does it mean that you can quickly pump a small fortune into advertising without achieving the desired success, if you do not know in advance exactly which target group you want to address and what you should do on your side, if possible.
For one thing, we want to offer users added value with our contributions, of course, but on the other hand, even a blogger does not live on air and love alone, but also wants to sell his products.
Finally, after all the measures we have taken to give our blog the necessary boost to say the following:
DO NOT LOSE THE PATIENT TOO QUICKLY
A lot of self-employed and self-employed people who either run a blog alongside their core business or who have made blogging their main activity do not fail because their products or their contributions are bad, but because they throw the gun too fast.
Stay on the ball and spend at least 1 year looking back on a meaningful period of time, and reassessing the evolution through numbers (sales, traffic through Google Analytics, etc.).