At Meta, the current focus is on artificial intelligence and the development of a chatbot, while the Metaverse has taken a back seat. Mark Zuckerberg has now announced that internal teams are being restructured to work more efficiently. A top-level group will be created at Meta to focus on Generative AI to make faster progress in this area. People from different departments who already have experience with AI should be brought together to integrate this technology into the different products and create great experiences.
Initially, the focus will be on the development of creative tools, but in the long term, AI models will also be developed that can help in a variety of ways, for example in texts for WhatsApp and Messenger, images and filters, and videos for Instagram. However, there is still a lot of work to be done before these forward-looking experiences are available to users. Meta had made similar attempts in the past but failed. After the last focus was on the Metaverse, the company is now apparently returning to artificial intelligence.