A technical contribution from Nord Display GmbH
Technology Exhibition 4.0: Classical trade fairs are becoming more digital
Increasing digitization has meanwhile reached classic exhibitions in some areas, giving companies interesting new ways to raise awareness of their company and promote new products and services.
But which digital elements are preferred at exhibitions and what makes them so popular with companies and visitors?
Technology Exhibition 4.0: Classical trade fairs are becoming more digital
Increasing digitization has meanwhile reached classic exhibitions in some areas, giving companies interesting new ways to raise awareness of their company and promote new products and services.
But which digital elements are preferred at exhibitions and what makes them so popular with companies and visitors?
1. Cebit and Gamescom are very popular
1. Cebit and Gamescom are very popular
Why are exhibitions like Cebit or Gamescom so popular with consumers and businesses right now?
For both consumers and companies, exhibitions such as the well-known technology exhibitions Gamescom or Cebit are becoming increasingly interesting. Visitors primarily appreciate the great experience factor that accompanies the exhibitions.
Thus, not only are new technical innovations introduced, but they are also staged in such a way that almost every exhibition stand becomes a real experience. Thanks to the constantly advancing technical development, visitors can be involved more and more intensively in the presentation of new products.
Many different and new technical innovations are being used at the exhibition stand.
Starting with a virtual tour in a completely digital environment or the opportunity to test new products or prototypes directly on site, there are almost no limits.
It is not without reason that Gamescom recorded more than 350,000 visitors from over 106 countries in 2017, while more than 900 companies from 54 countries attended the exhibition. Even more than 3,000 exhibitors from 70 countries and around 200,000 visitors were to be found at CeBIT in 2017.
This, in turn, makes it clear how large the range is that can be achieved with the technology exhibition.
Why are exhibitions like Cebit or Gamescom so popular with consumers and businesses right now?
For both consumers and companies, exhibitions such as the well-known technology exhibitions Gamescom or Cebit are becoming increasingly interesting. Visitors primarily appreciate the great experience factor that accompanies the exhibitions.
Thus, not only are new technical innovations introduced, but they are also staged in such a way that almost every exhibition stand becomes a real experience. Thanks to the constantly advancing technical development, visitors can be involved more and more intensively in the presentation of new products.
Many different and new technical innovations are being used at the exhibition stand.
Starting with a virtual tour in a completely digital environment or the opportunity to test new products or prototypes directly on site, there are almost no limits.
It is not without reason that Gamescom recorded more than 350,000 visitors from over 106 countries in 2017, while more than 900 companies from 54 countries attended the exhibition. Even more than 3,000 exhibitors from 70 countries and around 200,000 visitors were to be found at CeBIT in 2017.
This, in turn, makes it clear how large the range is that can be achieved with the technology exhibition.
2. Where digitization takes place at exhibitions
2. Where digitization takes place at exhibitions
In which areas is digitization noticeable?
Anyone who wants to establish himself as an entrepreneur at an exhibition today can not ignore digital components.
Especially exhibition stands with multimedia elements are on the rise here. They open up completely new and interesting possibilities to put your own company and your own products in scene and attract potential customers.
From touchscreen displays to virtual reality and augmented reality applications, the presentation options are now extremely diverse.
The most important success factors lie not only in the area of digitization, but also in the preparation and follow-up of exhibitions.
This includes, among other things, the management and support of the trade fair stand, which can be so much more efficient and cost-effective to effective post-processing to provide customers with important information even after the exhibition.
In the past, all this had to be done by mail, which meant much more time and money. Meanwhile, both digital and analogue paths form a perfect symbiosis.
In which areas is digitization noticeable?
Anyone who wants to establish himself as an entrepreneur at an exhibition today can not ignore digital components.
Especially exhibition stands with multimedia elements are on the rise here. They open up completely new and interesting possibilities to put your own company and your own products in scene and attract potential customers.
From touchscreen displays to virtual reality and augmented reality applications, the presentation options are now extremely diverse.
The most important success factors lie not only in the area of digitization, but also in the preparation and follow-up of exhibitions.
This includes, among other things, the management and support of the trade fair stand, which can be so much more efficient and cost-effective to effective post-processing to provide customers with important information even after the exhibition.
In the past, all this had to be done by mail, which meant much more time and money. Meanwhile, both digital and analogue paths form a perfect symbiosis.
3. Digital additions to the exhibition stand
3. Digital additions to the exhibition stand
Exhibition 4.0: For which sectors are digital additions to the trade fair stand particularly recommended?
In the meantime, digital additions are not reserved for technical branches only. In the construction industry AR and VR applications are increasingly being used with devices such as Microsoft HoloLens or Oculus Rift, so that the customer can get a virtual picture of planned construction projects.
Likewise, the tourism industry is increasingly using virtual reality to inspire potential customers, for example for a trip, by making a virtual tour of the desired destination possible. Large screens and 3D displays are already cross-industry, whereby preferably interactive touch displays are used for presentation.
In the future, in particular, the area around the VR and AR applications could expand enormously.
So it may soon be possible for visitors to visit an exhibition and be supplied with VR glasses or smartphone and tablets with important additional information all the time.
Even events on a purely digital basis could soon become a future, which has the great advantage that there is no time limit, as is the case with exhibitions.
Conclusion:
In the course of digitization, further interesting types of company presentation will develop in the next few years, which not only offers many advantages for the exhibitors themselves but also for the visitors.
That’s why companies should always be aware of the new opportunities that exist to stay competitive
Exhibition 4.0: For which sectors are digital additions to the trade fair stand particularly recommended?
In the meantime, digital additions are not reserved for technical branches only. In the construction industry AR and VR applications are increasingly being used with devices such as Microsoft HoloLens or Oculus Rift, so that the customer can get a virtual picture of planned construction projects.
Likewise, the tourism industry is increasingly using virtual reality to inspire potential customers, for example for a trip, by making a virtual tour of the desired destination possible. Large screens and 3D displays are already cross-industry, whereby preferably interactive touch displays are used for presentation.
In the future, in particular, the area around the VR and AR applications could expand enormously.
So it may soon be possible for visitors to visit an exhibition and be supplied with VR glasses or smartphone and tablets with important additional information all the time.
Even events on a purely digital basis could soon become a future, which has the great advantage that there is no time limit, as is the case with exhibitions.
Conclusion:
In the course of digitization, further interesting types of company presentation will develop in the next few years, which not only offers many advantages for the exhibitors themselves but also for the visitors.
That’s why companies should always be aware of the new opportunities that exist to stay competitive
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