A few years ago, Google started fighting against unnatural links. People keep trying to find new ways to build strong backlinks, and Google is constantly updating its algorithms to further undo them. Backlinks are no longer the biggest ranking factor. Even if you get guest posts, there are a few patterns that can tell Google if you’ve been paid.

If you want this to work in 2020 then you need to forget all you know and start again learning how to increase the reach of links. This allows you to create backlinks that actually matter to Google.

These are the tags visible in the HTML code of every web page. Meta tags tell the search engine what your website is about, the important information about your website. They affect how your website is displayed on the search engine results pages. To create proper title tags, you should use the relevant keywords to build a unique link.

Optimized title tags and meta descriptions should contain the most appropriate keywords, be of the correct length, and avoid duplication whenever possible in order to give your website the best chance of improving search engine results.

The most common meta tag errors affecting your ranking

• If H1 tags are missing, search engines cannot determine the subject of your content and this leaves Google with gaps in understanding of your website.
• If ALT attributes are missing, relevance is lost as it provides the description of the images in your content for search engines and the visually impaired.
• More than 1 page with the same title and meta description makes it difficult for the search engine to determine the relevance correctly and this affects the ranking.
• The lack of well-written meta descriptions will decrease click-through rates as it is difficult for Google to understand the relevance of your website.
• Having the same or duplicate H1 tags and title tags will reduce your chance of getting hit for other relevant keywords.

If you run a business that focuses on customers in a particular city or region, learning more about local search is important. First, add location-specific keywords to your page titles. You’ll also want to add an address and local phone number to your pages, e.g. B. in the header or footer so that your website appears in local search results.

After all, you’ll want to show up on Yelp, Google Places, and other local websites and review sites.

Google always strives to provide the best service to users. Because of this, Google is now paying more attention to the user experience. The latest May Core update is particularly aimed at websites that don’t have a good user interface.

The next update in 2021 will also focus on the user experience.

All bloggers recognize that graphics are important in any article in order for them to show up in search results. Unfortunately, they began to use decorative images that were worthless to the user as Google only sees an image and not its content. These images also block the user’s view of the content. Such things can now affect a website’s ranking.

You need to use infographics that not only add value to the user but also act as a linkable asset.

These 5 are some of the most common and harmful SEO mistakes we will make in 2020. And they’re so easy to fix – it’s simply a matter of strategizing for the end user and changing your approach.