Google’s nightmare: Perplexity becomes a shopping machine
Date: November 28, 2025 Category: Tech News / E-Commerce
In November 2025, Perplexity AI took what was arguably the most aggressive step in its corporate history, sending a clear message to Silicon Valley giant Google. With the launch of its new platform, “Perplexity Shopping,” the company is transforming itself from a simple answer engine into a fully-fledged e-commerce solution. The core of this strategy: a seamless shopping experience that no longer redirects users to third-party websites, but instead allows them to complete their purchase directly within the chat.
In this article, we will take a closer look at the latest developments at Perplexity.
The transition to the “Action Engine”
“Snap to Shop” and visual search
In addition to text search, Perplexity has significantly expanded its visual capabilities. With the “Snap to Shop” feature, users can take a photo of a product in the real world. The AI not only identifies the object but also immediately searches the network for the best available offer and suggests an instant purchase.
Why this is dangerous for Google
Perplexity is positioning itself precisely in the most lucrative niche on the internet: product-specific search (commercial intent queries).
Why this is dangerous for Google
- Loss of Ad Revenue: When users buy directly within the AI, clicks on Google Shopping Ads and sponsored links—Google’s main source of revenue—are eliminated.
- Neutral Advice: Unlike Amazon, which often prioritizes its own brands and sponsored products, Perplexity offers a more neutral “pros & cons” analysis based on real user reviews (e.g., from Reddit).
Sources
The information is based on the official announcements and reporting from November 2025:
- Perplexity Official Blog: “Introducing Perplexity Shopping” (Nov 2025)
- TechCrunch: “Perplexity partners with PayPal to launch one-click checkout”
- The Verge: “Perplexity is becoming a store: What the new AI shopping features mean for the web.”
- Image material: Google Banana Pro
Beliebte Beiträge
Concatenate text and date in Excel – Tutorial
Concatenating text and date in Excel requires a combination of two functions. We use a practical example to explain how it can be used.
Create and save your own text modules in Word
Create your own text blocks in Word, save them and quickly add ready-made text and graphics to your documents.
Data Queries in Excel – Works with Power Query
So erstellen Sie aktive Datenabfragen durch Power Query aus verschiedensten Quellen in Excel, führen Daten aus verschiedenen Dateien und Tabellen zusammen.
Incognito Mode Chrome and Firefox – How secure is it?
With this command in Windows 10 you can display the browser history despite incognito mode.
Amazon Affiliate plugins in comparison
We've gathered details from our own experience through the Amazon affiliate program, compare the Amazon affiliate program with Google AdSense.
Create a Word letter template with form fields
Create a professional DIN 5008 letter template with form fields and drop-down lists in Microsoft Word, and write letters as easily as you would fill out a form.
Offers 2024: Word & Excel Templates
