A fixed definition is hard to give because the world of online marketing is a fast-moving one that is always changing. In general one can say that these are all marketing measures that are carried out online.

This includes the classic ads in search engines u.a. also advertising in social media such as Facebook and Instagram, but also the sending of emails with an advertising message, which is tailored to a specific group of people.

The objectives pursued are basically those of all marketing activities. On the one hand, the online presence can be geared towards becoming known. Through tailor-made advertising in the target group, it is possible within a relatively short time to gain a certain degree of publicity and thus to increase the paragraphs.

One possibility for this is an online marketing internship. This can be done either alongside working part-time or full-time.

This will allow you to offer your employees an opportunity that will not only provide you with in-depth knowledge, but also a high degree of flexibility, which will reduce the cost of this type of employee training.

SEO is the optimization of your own website in terms of the quality guidelines of major search engine providers such as Google or Bing. Through these measures you will get a better ranking in the search results over time without having to pay for it.

Through content marketing, the company provides further information on its own products or wants to convey further knowledge. In the field of online marketing, this is done i.d.R. on the well-known social platforms like YouTube, Facebook, Instagram, Pinterest, etc.

Keeping your own page up-to-date with new content gives you a better ranking in these areas as well. In addition, with up-to-date and well-founded content, you are building a broad base of trust with your customers, who realize that their company has an idea of what it offers.

When it comes to getting a first impression of online marketing and the related content, there are also other learning platforms available. These provide their offer, especially for a first basic knowledge, mostly free of charge.

Such platforms are e.g. Lecturio, Udemy or LinkedIn Learning. Here are the contents i.d.R. generally understood in the form of short about 4-minute videos. So you can quickly determine which field of expertise of online marketing for your own company is purposeful. Based on these findings, it is possible to coordinate further learning content and appropriate employee training.