Through content marketing, the company provides further information on its own products or wants to convey further knowledge. In the field of online marketing, this is done i.d.R. on the well-known social platforms like YouTube, Facebook, Instagram, Pinterest, etc.
Keeping your own page up-to-date with new content gives you a better ranking in these areas as well. In addition, with up-to-date and well-founded content, you are building a broad base of trust with your customers, who realize that their company has an idea of what it offers.