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Employee Training – How to learn Digital Marketing?

The digital world today has more meaning than ever before. It is all the more important that the employees in a company, v.a. in the field of public relations, advertising, etc. deal with digital marketing.

How can such employee training be best realized so that, on the one hand, less working time is lost and, on the other hand, important content is communicated?

Employee Training - How to Learn Digital Marketing?
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1. What is Online Marketing?

1. What is Online Marketing?

A fixed definition is hard to give because the world of online marketing is a fast-moving one that is always changing. In general one can say that these are all marketing measures that are carried out online.

This includes the classic ads in search engines u.a. also advertising in social media such as Facebook and Instagram, but also the sending of emails with an advertising message, which is tailored to a specific group of people.

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A fixed definition is hard to give because the world of online marketing is a fast-moving one that is always changing. In general one can say that these are all marketing measures that are carried out online.

This includes the classic ads in search engines u.a. also advertising in social media such as Facebook and Instagram, but also the sending of emails with an advertising message, which is tailored to a specific group of people.

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2. Goals of Online Marketing

2. Goals of Online Marketing

The objectives pursued are basically those of all marketing activities. On the one hand, the online presence can be geared towards becoming known. Through tailor-made advertising in the target group, it is possible within a relatively short time to gain a certain degree of publicity and thus to increase the paragraphs.

In addition to branding, product sales is the second important objective within online marketing.

Thanks to large platforms such as Amazon or Google Shopping, it is now possible for anyone to increase their own product sales through targeted online marketing measures.

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The objectives pursued are basically those of all marketing activities. On the one hand, the online presence can be geared towards becoming known. Through tailor-made advertising in the target group, it is possible within a relatively short time to gain a certain degree of publicity and thus to increase the paragraphs.

In addition to branding, product sales is the second important objective within online marketing.

Thanks to large platforms such as Amazon or Google Shopping, it is now possible for anyone to increase their own product sales through targeted online marketing measures.

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3. An insight into online marketing

3. An insight into online marketing

One possibility for this is an online marketing internship. This can be done either alongside working part-time or full-time.

This will allow you to offer your employees an opportunity that will not only provide you with in-depth knowledge, but also a high degree of flexibility, which will reduce the cost of this type of employee training.

One possibility for this is an online marketing internship. This can be done either alongside working part-time or full-time.

This will allow you to offer your employees an opportunity that will not only provide you with in-depth knowledge, but also a high degree of flexibility, which will reduce the cost of this type of employee training.

4. What means Online Marketing?

4. What means Online Marketing?

SEO is the optimization of your own website in terms of the quality guidelines of major search engine providers such as Google or Bing. Through these measures you will get a better ranking in the search results over time without having to pay for it.

But in this case, you must be aware that it may take some time for your site to be in the front seat.

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SEO is the optimization of your own website in terms of the quality guidelines of major search engine providers such as Google or Bing. Through these measures you will get a better ranking in the search results over time without having to pay for it.

But in this case, you must be aware that it may take some time for your site to be in the front seat.

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5. What means Content Marketing?

5. What means Content Marketing?

Through content marketing, the company provides further information on its own products or wants to convey further knowledge. In the field of online marketing, this is done i.d.R. on the well-known social platforms like YouTube, Facebook, Instagram, Pinterest, etc.

Keeping your own page up-to-date with new content gives you a better ranking in these areas as well. In addition, with up-to-date and well-founded content, you are building a broad base of trust with your customers, who realize that their company has an idea of what it offers.

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Through content marketing, the company provides further information on its own products or wants to convey further knowledge. In the field of online marketing, this is done i.d.R. on the well-known social platforms like YouTube, Facebook, Instagram, Pinterest, etc.

Keeping your own page up-to-date with new content gives you a better ranking in these areas as well. In addition, with up-to-date and well-founded content, you are building a broad base of trust with your customers, who realize that their company has an idea of what it offers.

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6. What are alternative learning platforms?

6. What are alternative learning platforms?

When it comes to getting a first impression of online marketing and the related content, there are also other learning platforms available. These provide their offer, especially for a first basic knowledge, mostly free of charge.

Such platforms are e.g. Lecturio, Udemy or LinkedIn Learning. Here are the contents i.d.R. generally understood in the form of short about 4-minute videos. So you can quickly determine which field of expertise of online marketing for your own company is purposeful. Based on these findings, it is possible to coordinate further learning content and appropriate employee training.

Wenn es vor allem darum geht, einen ersten Eindruck von Online Marketing und den damit verbundenen Inhalten zu bekommen, bieten sich daneben auch weitere Lernplattformen an. Diese stellen ihr Angebot, gerade für ein erstes Basiswissen, meist kostenlos zur Verfügung.

Solche Plattformen sind z.B. Lecturio, Udemy oder auch LinkedIn Learning. Hier werden die Inhalte i.d.R. allgemeinverständlich in Form von kurzen etwa 4-Minütigen Videos vermittelt. So kann man schnell ermitteln, welches Fachgebiet des Online Marketings für das eigene Unternehmen zielführend ist. Basierend auf diesen Erkenntnissen ist es möglich, weiterführende Lerninhalte und passende Mitarbeiterschulungen abzustimmen.

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An Article by Kaufberater.io

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About the author:

Roman Uminski
Roman UminskiKaufberater.io
Roman Uminski is an online editor for the magazine Kaufberater.io and is interested in all topics related to SEO, WordPress & Content Marketing.

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About the author:

Roman Uminski
Roman UminskiKaufberater.io
Roman Uminski is an online editor for the magazine Kaufberater.io and is interested in all topics related to SEO, WordPress & Content Marketing.

Search by category:

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