The Amazon Visa card, which was offered in cooperation with Landesbank Berlin (LBB), is being discontinued and will soon no longer be usable. This decision marks the end of a long-standing partnership between Amazon and LBB. The exact reasons for the discontinuation of the card are not known, but it is clear that Amazon and LBB are officially going their separate ways.

The Amazon Visa Card was very popular and offered a number of benefits that made it particularly attractive to Amazon customers made:

• Bonus points on Amazon purchases: Cardholders could earn bonus points for every purchase on Amazon. These points could then be redeemed for future purchases from Amazon.

• Points on other purchases: In addition to Amazon purchases, cardholders could also earn points on purchases from other retailers, making the card a versatile option for earning bonus points.

• Starting balance: New cardholders were often given a starting balance that they could use towards their first purchase on Amazon.

• No annual fee for Prime members: For Amazon Prime members no annual fee was charged for the card. Non-Prime members had to pay a small annual fee.

• Payment Flexibility: The card offered the ability to pay for purchases in installments, providing additional flexibility for larger purchases.

But are all these benefits permanently gone now? Yes and no. Because even though Amazon’s cooperation with LBB (Regional Bank Berlin) has ended, there is a successor that we will discuss later.

The impact of this decision on customers is not yet fully clear, but is expected to be significant. One of the most important questions customers ask is what happens to the points they earn. These points, earned through purchases from Amazon and other retailers, represented significant value and were often a key reason for using the card.

It is currently unclear if these points will expire or if customers will be able to use them in other ways. Amazon has yet to release any information on this, causing uncertainty and concern among cardholders. It is possible that Amazon will offer a method of transferring or redeeming these points, but until an official announcement is made the situation remains uncertain.

In addition, customers who have regularly used the card for their purchases may now face the challenge of finding an alternative payment method. This could be particularly problematic for those who have preferred the card for its flexibility and ability to pay for purchases in installments.

The discontinuation of the Amazon Visa card is a significant step for Amazon and could impact its customers’ payment habits. It remains to be seen how customers will react to this change and what impact it will have on Amazon’s business. Because of the possibility of flexible installment payments and repayment modalities, Amazon was of course also able to increase its sales. Customers still using the Amazon Visa card should monitor their accounts in the near future and prepare for possible changes.

However, this decision comes at a time when the financial sector as a whole is undergoing significant changes. One of these changes is the recent increase in interest rates to combat inflation in the Eurozone.

For Amazon, the rate hike could pose additional challenges as it launches a new credit card. Higher interest rates may put potential customers off, especially if they’re already interested by discontinuing the Amazon Visa Card are insecure. Amazon will therefore need to carefully consider how to position its new card and what benefits it can offer to attract and retain customers.

The fact that the separation between Amazon and LBB will soon come to an end was first felt by affiliates, since the commission payments for the brokerage of an Amazon Visa card ceased to exist here more than a year ago. A short time later also for the card customers themselves, since there were no longer the percentages for the purchase as before.

But of course that doesn’t mean the whole system collapses. Because having your own credit card still offers a number of advantages for Amazon and a credit card company. Therefore, the American Express card has been offered by Amazon for some time through a new partnership LBB’s Visa card offers similar advantages as before, but is currently only offered to business customers becomes.

The cooperation between American Express and Amazon has several aspects and offers a number of advantages for the customers of both companies:

• Amazon American Express Credit Card: The Amazon American Express Credit Card, also known as Amazon AMEX, is a co-branded credit card created in partnership with Amazon and American Express. This card offers customers the opportunity to collect points for purchases, which can then be redeemed for future purchases (source).

• Redeeming Points at Amazon: Customers who have an American Express card and participate in the Rewards program can also redeem their points at Amazon.de. This provides additional flexibility in using the points collected (source).

• Amazon Business Prime American Express Card: This special card offers 2% Amazon Rewards for purchases on Amazon.de and Amazon Business Germany. This can be particularly beneficial for business customers who shop regularly on Amazon (source).</ li>

• Business credit cards for SMEs: American Express and Amazon Business have introduced business credit cards for small and medium-sized enterprises (SMEs) in Germany. These cards offer special benefits and features tailored to the needs of SMEs (source).

This collaboration between Amazon and American Express shows how companies can work together to offer added value and convenience to their customers. It remains to be seen how this partnership will continue to develop in the future, even under the tense global economic situation (especially for customers).