Twitter has introduced the new TweetDeck via its support account. However, this innovation will only be available to all users for a few days. Because in 30 days (i.e. end of July 2023) the updated version of the Twitter dashboard will be behind a payment barrier. TweetDeck will then become a feature only available to verified accounts with a Blue Subscription is accessible.

There will be no option for users to stay with the old version. All accounts will be migrated to the new version of TweetDeck, which means the paywall will apply to all accounts.

TweetDeck is mainly used by companies and media houses. With the introduction of fees for TweetDeck, Twitter could open up a new revenue stream. The social media platform has already implemented various strategies to win back advertisers who had left Twitter, led by Musk, and increase subscription revenue by integrating verification marks into the Twitter Blue program.

Two years ago, Twitter announced a major overhaul of TweetDeck. This should be done “from the ground up”, as the then product chief Kayvon Beykpour explained in an interview with The Verge.

• In the past few weeks, TweetDeck has been unusable for many users, reports The Verge. According to two employees, this was due to Twitter removing obsolete APIs to enable data scraping to minimize.

• The Verge reports that the problems have increased after Twitter implemented its tweet limit. However, an employee clarified on Twitter that there is no connection between these two events.

Twitter hasn’t revealed specific details about the pricing just yet, but the news has already sparked a wave of reactions from the online community. Some users welcome the change and hope the earnings will help further improve the app. Others express concern that the cost may limit its accessibility, particularly for smaller organizations or individuals who rely on TweetDeck’s advanced features.