How much advertising on Amazon Freevee
After Netflix recently broke with its mantra that there would never be advertising on Netflix for paying customers, Amazon is now following suit with the new Freevee streaming option, offering content for free that is not available on Prime Video. The catch with Freevee, however, is that the viewer has to live with commercial breaks in order to see the content. At this point, you have to give Amazon credit for the fact that they never promised that there would be no advertising on their streaming service (not even on Prime Video).
Strictly speaking (which many people do not know), advertising is one of the largest sources of income for the mail order company, alongside Amazon web services, and not the mail order business. Ultimately, Amazon offers video streaming with Prime Video as an additional service to many other advantages.
Of course, the truth is that many users only became paying Prime customers because of Amazon’s streaming offer. Of course, they now feel a little kidded, not without good reason, when Amazon, after the price increase from €69.90 to €89.90 from September 2022, will also in future also add content that you would have expected in the Prime subscription has outsourced the new streaming offshoot Amazon Freevee with commercial breaks.
I tried it out with the new spin off: BOSCH LEGACY, how much advertising is actually shown and whether you can live with it, or whether it is just as unbearable in the end as the private TV stations á la RTL, PRO 7, SAT 1 & co will. Explanation: The BOSCH (Titus Welliver) series is one of Amazon’s very successful in-house productions that can be seen free of charge with the Prime subscription. And of course you should expect the spin off on Prime Video too, but to get viewers on track straight away they’ve outsourced the series to Freevee with commercial breaks.
How much advertising on Amazon Freevee
After Netflix recently broke with its mantra that there would never be advertising on Netflix for paying customers, Amazon is now following suit with the new Freevee streaming option, offering content for free that is not available on Prime Video. The catch with Freevee, however, is that the viewer has to live with commercial breaks in order to see the content. At this point, you have to give Amazon credit for the fact that they never promised that there would be no advertising on their streaming service (not even on Prime Video).
Strictly speaking (which many people do not know), advertising is one of the largest sources of income for the mail order company, alongside Amazon web services, and not the mail order business. Ultimately, Amazon offers video streaming with Prime Video as an additional service to many other advantages.
Of course, the truth is that many users only became paying Prime customers because of Amazon’s streaming offer. Of course, they now feel a little kidded, not without good reason, when Amazon, after the price increase from €69.90 to €89.90 from September 2022, will also in future also add content that you would have expected in the Prime subscription has outsourced the new streaming offshoot Amazon Freevee with commercial breaks.
I tried it out with the new spin off: BOSCH LEGACY, how much advertising is actually shown and whether you can live with it, or whether it is just as unbearable in the end as the private TV stations á la RTL, PRO 7, SAT 1 & co will. Explanation: The BOSCH (Titus Welliver) series is one of Amazon’s very successful in-house productions that can be seen free of charge with the Prime subscription. And of course you should expect the spin off on Prime Video too, but to get viewers on track straight away they’ve outsourced the series to Freevee with commercial breaks.
Advertising on Amazon Freevee
Advertising on Amazon Freevee
The first thing that struck me is that the Amazon Freevee area is a self-contained cosmos in which only the content with commercial breaks is displayed. With the Prime Video Channels, which the customer can book separately, these are displayed in the regular Prime Video interface, and if you then click on them, you can usually use a test period of 14 days to try out the channel before subscribing to it.
Furthermore, I noticed that the feature where you can display the actors with background information is missing. Since you do not need a Prime subscription for Amazon Freevee, but only an Amazon account, this was probably the easiest way to solve it from a technical point of view.
But how much advertising is shown now?
The first episode of the Bosch spin-off series has a total running time of a good 53 minutes, and there were exactly 4 commercial breaks with a length of between 30 seconds. and 60sec. If a film or a series is started on Freevee, or paused in between, then the interruption times are also displayed with small dots in the progress bar. In the second episode, which has a running time of a good 48 minutes, there are still 3 commercial breaks. Here, too, the length of the commercial is a maximum of 1 minute.
see fig. (click to enlarge)
Of course, it’s always very subjective whether you find advertising annoying, or whether you’re so conditioned by linear TV that it’s actually part of it. Personally, I didn’t think the commercial breaks shown on Freevee were nice, but they were absolutely acceptable. If you look at how films and series on private TV stations are meanwhile being literally tattered to the point of pain, I could live with the number and length of the commercials quite well.
With Amazon Freevee, a commercial break always consists of a spot, and there are no commercials with overlays while the series/film is running, but only the Freevee logo is displayed at the bottom right, as with a normal TV station. In view of the fact that you do not have to be a paying Prime customer to be able to watch good content with manageable advertising breaks for free, the bottom line is that Amazon Freevee still offers you a good alternative to linear TV (especially the private channels).
I think that Amazon is now looking at how the offer is actually received and will then diligently collect data. Because advertising that works according to the watering can principle is not paid nearly as much by the advertisers as personalized and targeted commercials, which address each customer individually. Not every customer will therefore see the same advertising when viewing the same content. This is a problem that TV stations have been struggling with for a long time, as they have far fewer measurable parameters to control advertising than the online world.
Incidentally, this is also a reason why there are more and more commercials to be seen on linear TV. According to the motto: “A lot helps a lot!”
The first thing that struck me is that the Amazon Freevee area is a self-contained cosmos in which only the content with commercial breaks is displayed. With the Prime Video Channels, which the customer can book separately, these are displayed in the regular Prime Video interface, and if you then click on them, you can usually use a test period of 14 days to try out the channel before subscribing to it.
Furthermore, I noticed that the feature where you can display the actors with background information is missing. Since you do not need a Prime subscription for Amazon Freevee, but only an Amazon account, this was probably the easiest way to solve it from a technical point of view.
But how much advertising is shown now?
The first episode of the Bosch spin-off series has a total running time of a good 53 minutes, and there were exactly 4 commercial breaks with a length of between 30 seconds. and 60sec. If a film or a series is started on Freevee, or paused in between, then the interruption times are also displayed with small dots in the progress bar. In the second episode, which has a running time of a good 48 minutes, there are still 3 commercial breaks. Here, too, the length of the commercial is a maximum of 1 minute.
see fig. (click to enlarge)
Of course, it’s always very subjective whether you find advertising annoying, or whether you’re so conditioned by linear TV that it’s actually part of it. Personally, I didn’t think the commercial breaks shown on Freevee were nice, but they were absolutely acceptable. If you look at how films and series on private TV stations are meanwhile being literally tattered to the point of pain, I could live with the number and length of the commercials quite well.
With Amazon Freevee, a commercial break always consists of a spot, and there are no commercials with overlays while the series/film is running, but only the Freevee logo is displayed at the bottom right, as with a normal TV station. In view of the fact that you do not have to be a paying Prime customer to be able to watch good content with manageable advertising breaks for free, the bottom line is that Amazon Freevee still offers you a good alternative to linear TV (especially the private channels).
I think that Amazon is now looking at how the offer is actually received and will then diligently collect data. Because advertising that works according to the watering can principle is not paid nearly as much by the advertisers as personalized and targeted commercials, which address each customer individually. Not every customer will therefore see the same advertising when viewing the same content. This is a problem that TV stations have been struggling with for a long time, as they have far fewer measurable parameters to control advertising than the online world.
Incidentally, this is also a reason why there are more and more commercials to be seen on linear TV. According to the motto: “A lot helps a lot!”
Conclusion on Amazon Freevee
Conclusion on Amazon Freevee
With the Freevee streaming option, Amazon, as the next major provider, is taking a path that other streaming services will probably also use in the future. Because, on the one hand, there are probably sharply increased costs for good in-house productions and license fees for exclusive content, but also profit maximization are the most important main reasons for trying to generate more sales here.
Even if the commercial breaks at Freevee are still manageable in the current start phase – so as not to alienate customers right away – I’m much more worried about where the journey is going. Because as a paying subscription customer (regardless of whether it is Prime Video, Netflix or Disney+), a bitter aftertaste remains. Because the content that can now only be seen with commercial breaks has not suddenly become more. Instead, more and more films and series that were previously available for subscription without advertising will probably be outsourced to the advertising-supported area.
Any content that may eventually remain in the streaming subscription for the paying customer may no longer be worth the price. In my view, the streaming market is currently eating itself up because customers (also in view of the increased inflation rate) will have to decide which streaming service they will use and which they will have to do without. The one with the best mixed concept for financing will probably survive. And here I see Amazon clearly ahead of the top dog Netflix, since Amazon not only has video streaming as a source of income, but also has a greater risk diversification with countless services and brands.
With the Freevee streaming option, Amazon, as the next major provider, is taking a path that other streaming services will probably also use in the future. Because, on the one hand, there are probably sharply increased costs for good in-house productions and license fees for exclusive content, but also profit maximization are the most important main reasons for trying to generate more sales here.
Even if the commercial breaks at Freevee are still manageable in the current start phase – so as not to alienate customers right away – I’m much more worried about where the journey is going. Because as a paying subscription customer (regardless of whether it is Prime Video, Netflix or Disney+), a bitter aftertaste remains. Because the content that can now only be seen with commercial breaks has not suddenly become more. Instead, more and more films and series that were previously available for subscription without advertising will probably be outsourced to the advertising-supported area.
Any content that may eventually remain in the streaming subscription for the paying customer may no longer be worth the price. In my view, the streaming market is currently eating itself up because customers (also in view of the increased inflation rate) will have to decide which streaming service they will use and which they will have to do without. The one with the best mixed concept for financing will probably survive. And here I see Amazon clearly ahead of the top dog Netflix, since Amazon not only has video streaming as a source of income, but also has a greater risk diversification with countless services and brands.
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