That without networking it is almost an impossibility to gain notoriety.
We already explained the topic of the backlinks in the first Part of our series.
However, even this will not be enough, because Google also looks at your activities in social networks which will be displayed in search results later.
In addition, you must not expect that the customers come to you, but you have to be active where your potential customers are. And because of the high number of users social networks are simply mandatory!
In which networks do you really pay attention to my site?
If you have not already done so, first get a private one and then a company profile on Facebook. Make sure you do the internal linking activate these two profiles. (Ie first name last name works at “YOUR COMPANY”)
Find groups that suit your topic and actively contribute through contributions. Regularly share company pictures and technical papers to show your competence.
Due to the market dominant position of Facebook on the social networks, Google+ is often not respected, or not enough. But if you are concerned with the topic SEO almost criminally, simply not to use Google’s own product as a social network.
These hashtags make the text in question an active link through which you can also find users who are not looking for people or companies, but for keywords. (Incidentally, this procedure also applies to Facebook!)
- Pinterest, Instagramm & Co.
We also talked about the power of images on Google in the first part. However, you can go a long way and proactively upload your company’s footage of products, services, posts, etc. into these image databases, and provide them with text and links to your page.
The advantage is that not only Google respects this, but also that you can reach many users who look around in these image databases and search images on specific topics.
Not only job seekers who are perhaps in search of a new challenge, and present themselves in these business portals to be better found by headhunters frolicking there.
Also we as freelancers and tradesmen can win new contacts and customers there very well
- Here, too, actively engage in topic-oriented groups and show your expertise there.
- Create an appealing company profile with product and service portfolio.
- If you run your own blog, you also have the opportunity here to implement an RSS feed, so that the latest posts automatically appear on the corporate page.
- Choose from the points: I offer – I am looking for good keywords that are suitable.
(Because Xing usually does not look for people, but for competences.)
Of course, the networks presented here are only a small selection of those actually available, but we wanted to limit ourselves to the most important (because largest) in which you should definitely be active in order to increase your awareness faster.
For all networks, there are the most diverse groups of people.
Here is: Try is about studying.
It’s best to monitor your page with Google Analytics and look at where your visitors have come to your site, optimizing your activities over time, which will of course cost you a lot of time, which will not be rewarded indefinitely…
For all of the things you do with Google Optimization (including social networking) to attract more visitors and customers, we’d like to recommend the following advice:
Do not get impatient too fast!
You must not forget that we are not alone in the marketplace, and the users are flooded with information on the Internet just so, and thus need some time first and also continuous sprinkling to actually take action
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These topics await you:
- How important is an SSL certificate of my site for SEO.
- How important is the optimization for mobile devices.