Contains paid promotion

Advertisement

How to optimize the content of your website correctly
and improve your Google ranking

If one “only” maintains a private blog or a small forum the topic SEO is one with which one can deal, but does not have to.

Content für Google Optimieren

But if you are on the road as a freelancer or tradesman and you also want to attract customers through your site, and ultimately also generate income in order to make a living, this topic can, so to speak, be vital to your existence!

Anzeige
SanDisk Ultra 128GB microSDXC Speicherkarte + Adapter bis zu 100 MB/Sek, Class 10, U1, A1, FFP
List Price: € 52.99 You Save: € 23.00 (43%) Prime Price: € 29.99 zum Angebot*
Price incl. VAT., Excl. Shipping
*Zuletzt aktualisiert am 17. October 2018 um 7:31 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

How to optimize the content of your website correctly and improve your Google ranking

If one “only” maintains a private blog or a small forum the topic SEO is one with which one can deal, but does not have to.

Content für Google Optimieren

But if you are on the road as a freelancer or tradesman and you also want to attract customers through your site, and ultimately also generate income in order to make a living, this topic can, so to speak, be vital to your existence!

Anzeige
SanDisk Ultra 128GB microSDXC Speicherkarte + Adapter bis zu 100 MB/Sek, Class 10, U1, A1, FFP
List Price: € 52.99 You Save: € 23.00 (43%) Prime Price: € 29.99 zum Angebot*
Price incl. VAT., Excl. Shipping
*Zuletzt aktualisiert am 17. October 2018 um 7:31 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

1. How do I optimize my lyrics for Google?

1. How do I optimize my lyrics for Google?

The most important thing for optimizing your content beforehand:

Make content for people and not for search engines!

If you start to create the texts for your page then of course you will orient yourself to the so-called keywords in order to be found as good as possible when searching for users on Google. However, the bigger the competition in your area, the harder it gets to land on Google on the first page. Because everybody wants to go there!

Keywords are therefore an important element for optimization.

Your keywords should be included not only in the body text, but also in specially formatted headings (H1, H2, etc.).

However, it does not make much sense in the end to artificially populate your page with keywords, but in the end it does not add value to the user he actually expected when he landed with you.

Advertisement

Because whether, how fast and how long you will find on Google on page 1 depends not only on the number of clicks, but also significantly on the duration of the users spend on your page, and the page depth.
(Ie how many subpages are visited after the landing page).

That’s why a healthy amount of matching keywords is just as important as the content you want to convey with your page.

But how do I find the “healthy measure”, and which keywords are the right ones for my project?

  • Compile a list of words that apply to your core offer.
  • Change the pages and put yourself in the position of your customers.
    (Which terms would you enter to get matching results.)
  • Do not just use individual words and incorporate them in your content, but also take phrases.
    (Because in the rarest cases users only enter a word with Google to get a suitable result.)
  • People search Google not only for products and services, but very often for solutions!
    (Often the entries on Google contain the terms: HOW, WHEN, WHERE, WHY, etc.)
  • Good and useful online tools to find out what people are looking for are:
    W-questions-Tool and Answertherepublic.
    (There, you enter a term, and based on your keyword, it will display related searches from users that are frequently entered into Google.)
Schluesselnotdienst Aktion - kautionsfrei.de
Anzeige

The most important thing for optimizing your content beforehand:

Make content for people and not for search engines!

If you start to create the texts for your page then of course you will orient yourself to the so-called keywords in order to be found as good as possible when searching for users on Google. However, the bigger the competition in your area, the harder it gets to land on Google on the first page. Because everybody wants to go there!

Keywords are therefore an important element for optimization.

Your keywords should be included not only in the body text, but also in specially formatted headings (H1, H2, etc.).

However, it does not make much sense in the end to artificially populate your page with keywords, but in the end it does not add value to the user he actually expected when he landed with you.

Advertisement

Because whether, how fast and how long you will find on Google on page 1 depends not only on the number of clicks, but also significantly on the duration of the users spend on your page, and the page depth.
(Ie how many subpages are visited after the landing page).

That’s why a healthy amount of matching keywords is just as important as the content you want to convey with your page.

But how do I find the “healthy measure”, and which keywords are the right ones for my project?

  • Compile a list of words that apply to your core offer.
  • Change the pages and put yourself in the position of your customers.
    (Which terms would you enter to get matching results.)
  • Do not just use individual words and incorporate them in your content, but also take phrases.
    (Because in the rarest cases users only enter a word with Google to get a suitable result.)
  • People search Google not only for products and services, but very often for solutions!
    (Often the entries on Google contain the terms: HOW, WHEN, WHERE, WHY, etc.)
  • Good and useful online tools to find out what people are looking for are:
    W-questions-Tool and Answertherepublic.
    (There, you enter a term, and based on your keyword, it will display related searches from users that are frequently entered into Google.)
Schluesselnotdienst Aktion - kautionsfrei.de
Anzeige

2. The power of images on Google.

2. The power of images on Google.

Never underestimate the power of pictures…

Die Macht der Bilder bei Google
Anzeige
Samsung T835 Galaxy Tab S4 LTE Tablet-PC, 4GB RAM schwarz
Samsung T835 Galaxy Tab S4 LTE Tablet-PC, 4GB RAM ...*
von Samsung

SAMSUNG T835 Tab S4 26,72cm 10,5 Zoll 4+64GB LTE black

Unverb. Preisempf.: € 759,00 Du sparst: € 144,21 (19%) Prime Preis: € 614,79 zum Angebot*
Preis inkl. MwSt., zzgl. Versandkosten
*Zuletzt aktualisiert am 17. October 2018 um 7:33 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

Each newspaper and every newscast shows us time and again how much more informative images compared to pure texts have.

This is certainly partly due to the time we live in, because we like to consume information on the Internet and a lot, but it should be easy, fast and convenient. And not such long texts as the ones you are reading 😉

As far as pictures are concerned, let me say in advance:  Much helps a lot.

  • Use expressive images as a supporting element for texts and offers.
  • Google does not know what your picture shows!
    (In any case, use the so-called alternative texts for your pictures if you install them on your page.)
  • Give the pictures a meaningful file name.
  • Pay attention to the file size of your pictures!

“Googlebot scans countless sites for indexing every day, checking it for its content, as well as the time it takes to load each page.”

“If you now have images on the page whose file size is in the range of megabytes instead of a few kilobytes, Googlebot will register it, and your page might be downgraded due to a technically user-unfriendly design in the ranking, even though your content is otherwise very good.)

A good online tool to optimize your pictures is for example: TINY PNG.
(There you upload your pictures, and you can retrieve them without visible loss of quality.)

Anzeige

Never underestimate the power of pictures…

Die Macht der Bilder bei Google
Anzeige
Samsung T835 Galaxy Tab S4 LTE Tablet-PC, 4GB RAM schwarz
Samsung T835 Galaxy Tab S4 LTE Tablet-PC, 4GB RAM ...*
von Samsung

SAMSUNG T835 Tab S4 26,72cm 10,5 Zoll 4+64GB LTE black

Unverb. Preisempf.: € 759,00 Du sparst: € 144,21 (19%) Prime Preis: € 614,79 zum Angebot*
Preis inkl. MwSt., zzgl. Versandkosten
*Zuletzt aktualisiert am 17. October 2018 um 7:33 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

Each newspaper and every newscast shows us time and again how much more informative images compared to pure texts have.

This is certainly partly due to the time we live in, because we like to consume information on the Internet and a lot, but it should be easy, fast and convenient. And not such long texts as the ones you are reading 😉

As far as pictures are concerned, let me say in advance:  Much helps a lot.

  • Use expressive images as a supporting element for texts and offers.
  • Google does not know what your picture shows!
    (In any case, use the so-called alternative texts for your pictures if you install them on your page.)
  • Give the pictures a meaningful file name.
  • Pay attention to the file size of your pictures!

“Googlebot scans countless sites for indexing every day, checking it for its content, as well as the time it takes to load each page.”

“If you now have images on the page whose file size is in the range of megabytes instead of a few kilobytes, Googlebot will register it, and your page might be downgraded due to a technically user-unfriendly design in the ranking, even though your content is otherwise very good.)

A good online tool to optimize your pictures is for example: TINY PNG.
(There you upload your pictures, and you can retrieve them without visible loss of quality.)

Anzeige

3. How important are backlinks for Google Search?

3. How important are backlinks for Google Search?

Without networking on the Internet, nothing works…

Wie wichtig sind Backlinks für Google
Anzeige

If you have not just made a world-shaking discovery and enjoy the monopoly, no matter how good your content and offer may be, you’ll soon realize that not much is possible without networking and support.

Interesting for Google, as for each of us are the pages in the network about which much is being talked about. And Google finds these through so-called backlinks that refer to your page.

What does this mean the more pages that refer to your page in the form of links that arouse interest. Of course, this also affects the ranking, as Google wants to offer its users a pleasant user experience, but especially relevant content.

Should I buy backlinks?

Although there is still a large supply of sellers who sell you Sum X backlinks for Period Y, and thus improve your ranking, we give the clear advice, “Let it!”

Instead, invest your money in paid advertising rather than artificially raising your profile. Because Google does not stand in its development websites to rate, and has now learned to distinguish between purchased and real links.

The consequence might even be that if you have overdone it with the purchased backlinks your page will even be penalized indefinitely in the ranking, and in the end the loss is greater than the short term profit you have made with the links.

Which form of backlinks are there?

There is a difference between “dofollow” and “nofollow” links.

The so-called “dofollow” links are the ones that everyone likes to, and are the hardest to get, because these are at the page which refers to your provided with an attribute that tells the search engine that the link to the popularity of the linked page and contributes is taken into account during indexing.

300x250_Students
Anzeige

The so-called “nofollow” links represent exactly the opposite in terms of the attribute used. Google registers the link, but it will not significantly improve the popularity of your page.

How do I get backlinks?

  • Link building for your site is a process that should evolve continuously.
    (comment on blogs, and start your own)
  • Create a Google Business Account.
  • Close partnerships with other companies with whom you can achieve synergy effects.
  • Pay attention to the quality of the backlinks.
    (Pages that enjoy a low popularity on Google itself will bring you much less boost than those that are already successfully established in the market!)
  • Make sure your backlinks do not grow too fast (with the exception of the business directories). (Because Google is not perfect, and if you get 20 backlinks in one day at a time, they might consider them as purchased links, even if they are not!)
  • Make press releases.
  • Try to get links from relevant pages.
    (If you run a site for a car repair shop, for example, and get a lot of links from sites that are completely non-industry related, Google may consider them “less valuable” than those coming from automotive parts suppliers, for example).
  • Sign in to all the well-known business books.

A PDF list of 40 of the most important online industry books and press portals (Germany) can be downloaded here:

Download

Continue to the second part of the series >>>

These topics await you:

  • How important is the technical aspect of my site for Google.
  • How important is social networking for more visitors.
Print Friendly, PDF & Email

Without networking on the Internet, nothing works…

Wie wichtig sind Backlinks für Google
Anzeige

If you have not just made a world-shaking discovery and enjoy the monopoly, no matter how good your content and offer may be, you’ll soon realize that not much is possible without networking and support.

Interesting for Google, as for each of us are the pages in the network about which much is being talked about. And Google finds these through so-called backlinks that refer to your page.

What does this mean the more pages that refer to your page in the form of links that arouse interest. Of course, this also affects the ranking, as Google wants to offer its users a pleasant user experience, but especially relevant content.

Should I buy backlinks?

Although there is still a large supply of sellers who sell you Sum X backlinks for Period Y, and thus improve your ranking, we give the clear advice, “Let it!”

Instead, invest your money in paid advertising rather than artificially raising your profile. Because Google does not stand in its development websites to rate, and has now learned to distinguish between purchased and real links.

The consequence might even be that if you have overdone it with the purchased backlinks your page will even be penalized indefinitely in the ranking, and in the end the loss is greater than the short term profit you have made with the links.

Which form of backlinks are there?

There is a difference between “dofollow” and “nofollow” links.

The so-called “dofollow” links are the ones that everyone likes to, and are the hardest to get, because these are at the page which refers to your provided with an attribute that tells the search engine that the link to the popularity of the linked page and contributes is taken into account during indexing.

300x250_Students
Anzeige

The so-called “nofollow” links represent exactly the opposite in terms of the attribute used. Google registers the link, but it will not significantly improve the popularity of your page.

How do I get backlinks?

  • Link building for your site is a process that should evolve continuously.
    (comment on blogs, and start your own)
  • Create a Google Business Account.
  • Close partnerships with other companies with whom you can achieve synergy effects.
  • Pay attention to the quality of the backlinks.
    (Pages that enjoy a low popularity on Google itself will bring you much less boost than those that are already successfully established in the market!)
  • Make sure your backlinks do not grow too fast (with the exception of the business directories). (Because Google is not perfect, and if you get 20 backlinks in one day at a time, they might consider them as purchased links, even if they are not!)
  • Make press releases.
  • Try to get links from relevant pages.
    (If you run a site for a car repair shop, for example, and get a lot of links from sites that are completely non-industry related, Google may consider them “less valuable” than those coming from automotive parts suppliers, for example).
  • Sign in to all the well-known business books.

A PDF list of 40 of the most important online industry books and press portals (Germany) can be downloaded here:

Download

Continue to the second part of the series >>>

These topics await you:

  • How important is the technical aspect of my site for Google.
  • How important is social networking for more visitors.
Print Friendly, PDF & Email
Become Guest Writer

We publish your guest contribution free of charge in German and English
incl. backlink to your website and identification of the author

Anzeige
Blogverzeichnis Bloggerei.de

About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

Search by category:

Anzeige
Die Amazon.de VISA Karte
 Preis nicht verfügbar zum Angebot*
Preis inkl. MwSt., zzgl. Versandkosten
*Zuletzt aktualisiert am 18. October 2018 um 0:41 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.

About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

Search by category:

Anzeige
Die Amazon.de VISA Karte
 Preis nicht verfügbar zum Angebot*
Preis inkl. MwSt., zzgl. Versandkosten
*Zuletzt aktualisiert am 18. October 2018 um 0:41 . Preise können sich geändert haben. Alle Angaben ohne Gewähr.
2018-09-28T15:27:48+00:00By |Categories: Google, Self-employed on the Internet, SEO|
In order to optimize our website for you and to be able to continuously improve it, we use cookies. By continuing to use the website, you agree to the use of cookies. Ok