How do I start a blog?
If you are already dealing with the “how”, that means you already know the benefits of running a blog and you want to start using Incoming Marketing for yourself. We explain step-by-step how best to proceed.
The steps include a preparation for the target group, the choice of the CMS, a little design knowledge and above all: writing. Here search engine optimization is probably the most important factor.
How do I start a blog?
If you are already dealing with the “how”, that means you already know the benefits of running a blog and you want to start using Incoming Marketing for yourself. We explain step-by-step how best to proceed.
The steps include a preparation for the target group, the choice of the CMS, a little design knowledge and above all: writing. Here search engine optimization is probably the most important factor.
1. The preparation
1. The preparation
A successful blog should start with the target audience. Who will read it and for whom is it written? Interests, problems, desires and personality of the target group are valuable information for your blog. So you can put the reader at the center of the letter and help him or her in the most effective way.
This automatically leads to these readers wanting to come back. A good technique to define the target audience is the Buyer Personas technique.
Here, hypothetical cases are constructed and fed with data from surveys and market analyzes to get the most accurate picture of the target group.
A successful blog should start with the target audience. Who will read it and for whom is it written? Interests, problems, desires and personality of the target group are valuable information for your blog. So you can put the reader at the center of the letter and help him or her in the most effective way.
This automatically leads to these readers wanting to come back. A good technique to define the target audience is the Buyer Personas technique.
Here, hypothetical cases are constructed and fed with data from surveys and market analyzes to get the most accurate picture of the target group.
2. The Domain
2. The Domain
Of course, a blog must first have a domain to exist at all. There are free alternatives like Blogspot or WordPress.com. However, these are often associated with restrictions, such as unwieldy domain names or restrictions in design options.
This may be enough for the hobby blogger, but if you want to run a blog professionally to run marketing for your business or build an online presence, you might want to go one step further right from the beginning.
With a hosting service, you have complete control over how your page looks and can add various features to the backend at any time, such as an online store. There are many different hosting providers who often also register a domain for your site.
Of course, a blog must first have a domain to exist at all. There are free alternatives like Blogspot or WordPress.com. However, these are often associated with restrictions, such as unwieldy domain names or restrictions in design options.
This may be enough for the hobby blogger, but if you want to run a blog professionally to run marketing for your business or build an online presence, you might want to go one step further right from the beginning.
With a hosting service, you have complete control over how your page looks and can add various features to the backend at any time, such as an online store. There are many different hosting providers who often also register a domain for your site.
3. WordPress as CMS
3. WordPress as CMS
Here it pays to operate your own website with content management system (CMS).
here are many CMS, but the most flexible is by far WordPress. When surfing the net, make sure that you see some designs more often than others. Many big and small pages are based on this CMS.
The already mentioned hosting services usually also offer 5-minute installations of WordPress.
Here it pays to operate your own website with content management system (CMS).
here are many CMS, but the most flexible is by far WordPress. When surfing the net, make sure that you see some designs more often than others. Many big and small pages are based on this CMS.
The already mentioned hosting services usually also offer 5-minute installations of WordPress.
4. The Design
4. The Design
Then it starts right away.
After registering the domain and installing WordPress, you can theoretically start writing directly. Here it could be smarter to worry about the design of the site.
In addition to good content, the internet is one of the most important success factors on the internet.
Since WordPress offers almost endless possibilities for design, it is a very good idea to get an overview. Themes, drag and drop builders, writing the design themselves with HTML and CSS, or even commissioning a web designer – the possibilities are many.
But if you want to lend a hand, it is advisable to start with the design of the static pages.
Then it starts right away.
After registering the domain and installing WordPress, you can theoretically start writing directly. Here it could be smarter to worry about the design of the site.
In addition to good content, the internet is one of the most important success factors on the internet.
Since WordPress offers almost endless possibilities for design, it is a very good idea to get an overview. Themes, drag and drop builders, writing the design themselves with HTML and CSS, or even commissioning a web designer – the possibilities are many.
But if you want to lend a hand, it is advisable to start with the design of the static pages.
5. Static pages
5. Static pages
The home page (home), a “about us” (about) page, an imprint with privacy policy and the blog page: this is the absolute minimum requirement for pages that a blog should have. In addition, you can provide resources to niche your target audience or avoid misunderstandings through a personalized 404 page.
The imprint and the privacy policy can be easily created with an online generator. You can fill all other sides with life yourself. Here it is important to actually think about what you want to express with each page.
What should a visitor on the Frontpage take with them as a message? How do you want to present yourself or your company on the “about us” page? These are just some of the important questions you should ask yourself. If the design is then the content for these pages is tuned.
The home page (home), a “about us” (about) page, an imprint with privacy policy and the blog page: this is the absolute minimum requirement for pages that a blog should have. In addition, you can provide resources to niche your target audience or avoid misunderstandings through a personalized 404 page.
The imprint and the privacy policy can be easily created with an online generator. You can fill all other sides with life yourself. Here it is important to actually think about what you want to express with each page.
What should a visitor on the Frontpage take with them as a message? How do you want to present yourself or your company on the “about us” page? These are just some of the important questions you should ask yourself. If the design is then the content for these pages is tuned.
6. Write an article
6. Write an article
Once these static pages are done, it’s up to the actual work of a blogger to write articles. If the niche is right and the interests of your target group overlap with your own, the first articles are really easy to do.
A good tip is to collect ideas for articles throughout the process, to write down and save headlines, even if the article is written much later.
Over time, you’ll gain a pool of ideas that you can access when there are no creative ideas.
In order to find the articles also on Google it is as mentioned important to optimize them for search engines. SEO, Search Engine Optimization, helps Google and other search engines to find yours and other sites whose quality is high. To learn this important ability of online writing, well-structured and practical SEO courses are a very interesting option.
Once these static pages are done, it’s up to the actual work of a blogger to write articles. If the niche is right and the interests of your target group overlap with your own, the first articles are really easy to do.
A good tip is to collect ideas for articles throughout the process, to write down and save headlines, even if the article is written much later.
Over time, you’ll gain a pool of ideas that you can access when there are no creative ideas.
In order to find the articles also on Google it is as mentioned important to optimize them for search engines. SEO, Search Engine Optimization, helps Google and other search engines to find yours and other sites whose quality is high. To learn this important ability of online writing, well-structured and practical SEO courses are a very interesting option.
7. Newsletter
7. Newsletter
A good tip is to collect ideas for articles throughout the process, to write down and save headlines, even if the article is written much later.
Over time, you’ll gain a pool of ideas that you can access when there are no creative ideas.
Conclusion:
If you follow these steps, your blog will be live quickly and you can start writing and building your readership. Have fun and success in writing! Equally important is patience – do not expect your domain or your articles to be well listed after two days.
Especially if you invest a lot of time in SEO, you should plan again so much time until the results show that you want.
A good tip is to collect ideas for articles throughout the process, to write down and save headlines, even if the article is written much later.
Over time, you’ll gain a pool of ideas that you can access when there are no creative ideas.
Conclusion:
If you follow these steps, your blog will be live quickly and you can start writing and building your readership. Have fun and success in writing! Equally important is patience – do not expect your domain or your articles to be well listed after two days.
Especially if you invest a lot of time in SEO, you should plan again so much time until the results show that you want.
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