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Create flyers and business cards with word

If you take the step into self-employment, or are organizer of events, you will not miss flyers and business cards.

Because even though they only have a response rate of 1% – 3% on average, they are part of the overall concept for public relations as well as online marketing.

Of course, you have the option of designing your flyers online with appropriate tools, but they are usually bound to given layouts and other restrictions.

It’s just as easy with Word, which can mean far more than just word processing.

How to design attractive flyers with Word 2016 can be read in our article.

Create flyers and business cards with Microsoft Word

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Create flyers and business cards with word

If you take the step into self-employment, or are organizer of events, you will not miss flyers and business cards.

Because even though they only have a response rate of 1% – 3% on average, they are part of the overall concept for public relations as well as online marketing.

Of course, you have the option of designing your flyers online with appropriate tools, but they are usually bound to given layouts and other restrictions.

It’s just as easy with Word, which can mean far more than just word processing.

How to design attractive flyers with Word 2016 can be read in our article.

Create flyers and business cards with Microsoft Word

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1. Set the appropriate format

1. Set the appropriate format

For our flyer, we must first decide which format this should have.
In our example, we just take a very common size with DIN Lang (105mm x 210mm).

Furthermore, this should of course be two-sided in the pressure.

And now it starts:

  • Open a new blank Word document
  • In the Layout tab – Borders – Custom margins
  • In the next window in the Page margins tab, set 0.5cm in all directions
  • In the Paper tab, select Custom Size and set the Width to 10.9cm and the height at 21.4cm
  • Confirm your entries with Ok

See picture: (click to enlarge)

Word-Seitenlayout-anpassen
Word-Seite-einrichten

Now we’ve already laid the foundation for the first page of our flyer where we can start building.

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For the reverse side, you can either create a new page in the existing document, or you simply save the existing document, then copy it and save it under a new name (for example, back flyer). Then you would have separated both documents cleanly.

For later printing we need anyway 2 PDF or image files that we can upload, so the separation makes sense here.

For our flyer, we must first decide which format this should have.
In our example, we just take a very common size with DIN Lang (105mm x 210mm).

Furthermore, this should of course be two-sided in the pressure.

And now it starts:

  • Open a new blank Word document
  • In the Layout tab – Borders – Custom margins
  • In the next window in the Page margins tab, set 0.5cm in all directions
  • In the Paper tab, select Custom Size and set the Width to 10.9cm and the height at 21.4cm
  • Confirm your entries with Ok

See picture:

Word-Seitenlayout-anpassen
Word-Seite-einrichten

Now we’ve already laid the foundation for the first page of our flyer where we can start building.

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For the reverse side, you can either create a new page in the existing document, or you simply save the existing document, then copy it and save it under a new name (for example, back flyer). Then you would have separated both documents cleanly.

For later printing we need anyway 2 PDF or image files that we can upload, so the separation makes sense here.

2. Set the background color of the page

2. Set the background color of the page

If you want to have a different base color than the standard white, then this is quite simple as follows:

  • On the Design tab
  • In the right area on page color
  • Select the appropriate color

See picture: (click to enlarge)

Hintergrundfarbe in Word ändern
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If you want to have a different base color than the standard white, then this is quite simple as follows:

  • On the Design tab
  • In the right area on page color
  • Select the appropriate color

See picture:

Hintergrundfarbe in Word ändern
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3. Pattern or picture as page background

3. Pattern or picture as page background

Of course, you can also choose a gradient or an image instead of a background color.

To do this, proceed as follows:

  • In the Design tab
  • On the right side on side color and then fill effects
  • There you can choose a color gradient, pattern or image as background

See picture: (click to enlarge)

Bild als Hintergrund in Word
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Depending on what image you have selected here, you may have the problem of what you see in the image above. Namely that the graphic is represented as often as possible by Word on the document.

But if we prefer to show our sunflower photo stretched as background this is not a problem. For this we simply work with forms that we can also format arbitrarily.

  • To do this, go to Forms in the Insert tab
  • Select rectangle
  • Draw a shape of any size in your document
  • Then use the Drawing Tools tab and then Format on the right to set exactly the dimensions of the document in cm

See picture: (click to enlarge)

Formen-in-Word-einfügen
Formen-in-Word-anpassen

Next we format our form as follows:

  • Click in the form to mark it as an active element
  • On the Drawing Tools tab, click Format
  • Under Shape Types, choose Fill Effect and choose Image
  • Under Shape Contour do not select a contour (optional)

See picture: (click to enlarge)

Formen in Word formatieren
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Now we have practically (as with a graphics program) two levels superimposed, and can now work on this too.

In the design process of your flyer or business cards, you will usually have much more than just one level.

Of course, you can also choose a gradient or an image instead of a background color.

To do this, proceed as follows:

  • In the Design tab
  • On the right side on side color and then fill effects
  • There you can choose a color gradient, pattern or image as background

See picture:

Bild als Hintergrund in Word
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Depending on what image you have selected here, you may have the problem of what you see in the image above. Namely that the graphic is represented as often as possible by Word on the document.

But if we prefer to show our sunflower photo stretched as background this is not a problem. For this we simply work with forms that we can also format arbitrarily.

  • To do this, go to Forms in the Insert tab
  • Select rectangle
  • Draw a shape of any size in your document
  • Then use the Drawing Tools tab and then Format on the right to set exactly the dimensions of the document in cm

See picture:

Formen-in-Word-einfügen
Formen-in-Word-anpassen

Next we format our form as follows:

  • Click in the form to mark it as an active element
  • On the Drawing Tools tab, click Format
  • Under Shape Types, choose Fill Effect and choose Image
  • Under Shape Contour do not select a contour (optional)

See picture:

Formen in Word formatieren
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Now we have practically (as with a graphics program) two levels superimposed, and can now work on this too.

In the design process of your flyer or business cards, you will usually have much more than just one level.

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4. Image editing in Word

4. Image editing in Word

Now that we have successfully set our image as a background, we can of course also change this a bit, for example by fading it a bit, or changing the basic hue or something else.

Because ultimately it is “only” a background on which even the actual content should be pure.

For editing, proceed as follows:

  • Click in the image to mark it as an active element
  • Select the Picture Tools – Format tab
  • On the left, under Adjust – Corrections for image correction options

See picture: (click to enlarge)

Bildbearbeitung in Word
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Here you can let off steam to your heart’s content, and try out all sorts of image customization Word offers.

Now that we have successfully set our image as a background, we can of course also change this a bit, for example by fading it a bit, or changing the basic hue or something else.

Because ultimately it is “only” a background on which even the actual content should be pure.

For editing, proceed as follows:

  • Click in the image to mark it as an active element
  • Select the Picture Tools – Format tab
  • On the left, under Adjust – Corrections for image correction options

See picture:

Bildbearbeitung in Word
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Here you can let off steam to your heart’s content, and try out all sorts of image customization Word offers.

5. Multicolored page background in word

5. Multicolored page background in word

If you want to make your background multicolored, on the one hand you have the possibility to select any color gradient, and also to customize it.

But you can also re-work with shapes, giving the shape a background color or gradient. Here, too, there are no limits to creative freedom.

See picture: (click to enlarge)

Word Hintergrund mehrfarbig
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If you want to make your background multicolored, on the one hand you have the possibility to select any color gradient, and also to customize it.

But you can also re-work with shapes, giving the shape a background color or gradient. Here, too, there are no limits to creative freedom.

See picture: (click to enlarge)

Word Hintergrund mehrfarbig
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6. Work with text fields

6. Work with text fields

Now that we have created our foundation with background image or color, and other graphics, it is of course also a message in written word to communicate.

Now it is, however, at the latest from the time we started to provide our document with forms, it has lost its function for the field of pure word processing.

In order to insert texts we could insert text into the already existing forms, or (recommended variant) we simply create another layer with text fields in our flyer.

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To do this, we proceed as follows:

  • Click on the Insert tab
  • In the right pane, then create text box and text box (With the given text fields we can usually do nothing for our purpose.)

See picture: (click to enlarge)

Textfelder in Word erstellen
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Here we can now use the mouse with a text field in any size, and this at any time over drag on the corners adjust.

Typically, the newly created text box has a white background, and you can already paste your text in the default font setting.

Of course, this can easily be changed as follows:

  • Mark text field as active element by mouse click
  • On the Drawing Tools – Format – Shapes Types tab – select Fill Effect
  • Set the desired background (for example also transparent without background color)

See picture: (click to enlarge)

Textfelder in Word formatieren
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By using text fields instead of the text fill of the existing graphics you have the advantage that all elements in your flyer are cleanly separated from each other, and can also be edited independently.

Now that we have created our foundation with background image or color, and other graphics, it is of course also a message in written word to communicate.

Now it is, however, at the latest from the time we started to provide our document with forms, it has lost its function for the field of pure word processing.

In order to insert texts we could insert text into the already existing forms, or (recommended variant) we simply create another layer with text fields in our flyer.

Lohnsteuer-kompakt.de
Anzeige

To do this, we proceed as follows:

  • Click on the Insert tab
  • In the right pane, then create text box and text box (With the given text fields we can usually do nothing for our purpose.)

See picture: (click to enlarge)

Textfelder in Word erstellen
Anzeige

Here we can now use the mouse with a text field in any size, and this at any time over drag on the corners adjust.

Typically, the newly created text box has a white background, and you can already paste your text in the default font setting.

Of course, this can easily be changed as follows:

  • Mark text field as active element by mouse click
  • On the Drawing Tools – Format – Shapes Types tab – select Fill Effect
  • Set the desired background (for example also transparent without background color)

See picture: (click to enlarge)

Textfelder in Word formatieren
Flyerheaven Aktion
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By using text fields instead of the text fill of the existing graphics you have the advantage that all elements in your flyer are cleanly separated from each other, and can also be edited independently.

7. Design texts with Word Art

7. Design texts with Word Art

In the next step, of course, we want to make our text a little more artistic, because a flyer is not a doctoral thesis, but is also meant to express emotions and awaken in the viewer.

Now we can either simply choose one of the many different fonts via the Start tab and adjust them in color and size, or we use the Word Art function, which gives us templates for artistically designed fonts, and these as well Graphics of your choice (eg with shadows, color gradients, etc.) can adjust.

  • To do this, select the text in your text box
  • And in the Format tab, select Word Art Formats

See picture: (click to enlarge)

WordArt einfügen
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You can now adjust these again using the editing options (directly to the right of the Word Art formats).

In the next step, of course, we want to make our text a little more artistic, because a flyer is not a doctoral thesis, but is also meant to express emotions and awaken in the viewer.

Now we can either simply choose one of the many different fonts via the Start tab and adjust them in color and size, or we use the Word Art function, which gives us templates for artistically designed fonts, and these as well Graphics of your choice (eg with shadows, color gradients, etc.) can adjust.

  • To do this, select the text in your text box
  • And in the Format tab, select Word Art Formats

See picture: (click to enlarge)

WordArt einfügen
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You can now adjust these again using the editing options (directly to the right of the Word Art formats).

8. Save Word as a PDF or image

8. Save Word as a PDF or image

In the last step after the flyer with front and back has been designed, of course, the question still arises as we bring it to paper now.

The question of whether to print a flyer or to print it yourself is not really necessary, as you can never produce such a mass-printing matter with your home hardware in terms of quality and above all cost.

We recommend saving the document either as a PDF or as a graphic, and then uploading and commissioning it with a corresponding service.

In the last step after the flyer with front and back has been designed, of course, the question still arises as we bring it to paper now.

The question of whether to print a flyer or to print it yourself is not really necessary, as you can never produce such a mass-printing matter with your home hardware in terms of quality and above all cost.

We recommend saving the document either as a PDF or as a graphic, and then uploading and commissioning it with a corresponding service.

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About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

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About the author:

Michael Suhr
Michael SuhrWebdesigner / Economist
After 20 years in logistics management, I have been working as a freelance web designer and office trainer since the beginning of 2015. Incidentally, I give tips and tricks for more digital skills in my blog as time permits.

Search by category:

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